IT'S GOOD MARKETING SOLUTIONS | YOUR ALL-IN-ONE BRAND VIDEO AGENCY
TV Commercial & Brand Video Creation
Commercials & Videos Created For Your Brand
It's Good! Marketing Solutions -A brand video production company
What exactly is Brand Video Creation?
Timeline + Pricing
Our TV commercial and brand video projects are typically completed within 2–6 weeks, depending on the scope of filming, editing, and production requirements. Timelines are structured to allow for strategy, scripting, filming, and post-production to ensure the final video meets your goals.
Pricing is discussed during your intro call, where we’ll build a custom proposal based on your concept, production needs, filming locations, and level of creative development required.
Location + Travel Details
If filming is required on location, we’re open to traveling anywhere in the U.S. Travel expenses are covered by the client and discussed prior to scheduling.
Timeline + Pricing
Our TV commercial and brand video projects are typically completed within 2–6 weeks, depending on the scope of filming, editing, and production requirements. Timelines are structured to allow for strategy, scripting, filming, and post-production to ensure the final video meets your goals.
Pricing is discussed during your intro call, where we’ll build a custom proposal based on your concept, production needs, filming locations, and level of creative development required.
Location + Travel Details
Our brand video and commercial video production services can be handled both virtually and in person. Strategy, planning, scripting, and approvals are typically managed through Zoom, calls, and collaborative updates.
If filming is required on location, we’re open to traveling anywhere in the U.S. Travel expenses are covered by the client and discussed prior to scheduling.
Why invest in TV commercial and brand video creation?
Professional video is one of the most powerful tools a business can use to build trust, communicate its story, and stand out from competitors. A well-produced brand video or commercial helps people quickly understand who you are, what you offer, and why your business matters.
We combine strategy, storytelling, professional video production services, and commercial-quality production into one fully managed process. Most companies only film. We:
- Develop the message
- Write the script
- Direct the shoot
- Handle interviews and b-roll
- Edit for multiple platforms
- Optimize for branding, ads, and web use
Everything is built with business growth in mind. One strong video can fuel months of marketing content, as videos are repurposed across platforms (paid ads, social media reels, website content, etc.).
Our Long-Form Content Creation Process
What to Expect
Don’t worry, you don’t need to be an actor or influencer! Our process is designed to feel natural, guided, and fully supported from start to finish. Here’s how the process will go:
STEP 01
Discovery & Planning
STEP 02
Filming
STEP 03
Editing & Delivery
We edit the video, send over the first draft for review, make any final revisions, and deliver your finished video in the formats you need.
What you need to provide:
To keep things moving smoothly, there are just a few things we’ll need from you up front. We’ll guide you through exactly what’s needed during the kickoff, but if you want a sneak peek, keep reading!
Business goals & Brand assets
Please be ready to discuss your business goals for the video (brand awareness, sales, recruitment, etc.), and your brand assets if available (logo, colors, fonts, tagline).
We will also discuss the talking points or messaging you want included so your final business video production feels aligned with your brand.
Filming logistics & Examples
If applicable, we’d need access to the filming location, would like to meet the key team members, and request that you share with us any examples of styles you like.
We guide everything else from scripting to shot planning!
FAQ
What is the difference between a brand video and a TV commercial?
How long should my brand video or commercial be?
Length depends on usage, content type, and other technical requirements. Brand videos are typically longer at 1-4 minutes in length. Commercials are shorter with lengths that usually range from 15 to 60 seconds.
How long does production usually take?
Typical timelines range from 2 to 8 weeks from onboarding to final delivery.
Who owns the final brand video or commercial after it is completed?
You fully own your video 100 percent. There are no copyright restrictions, licensing limits, or usage claims from us. You are free to download, post, modify, repurpose, run as ads, and share your video however you choose across any platform, now and in the future.
Do you handle the script and creative direction?
Will I be involved in approvals?
Yes. You approve the concept, script, and final edit before delivery.
Can my long video be repurposed into smaller clips?
Yes. Brand videos are often repurposed into social clips, ads, reels, and content promos. We also offer social media video production services, where we use content from your longer footage, so you get more use from one shoot!
The next and last marketing
choice your small business will
ever have to make for long-form content creation.
Industry: Football Training / Youth Sports Development
Brand Video Case Study
Company Overview
Wise Big Man Camp is a specialized football training camp focused on developing offensive and defensive linemen through high-level coaching, fundamentals, and position-specific instruction. Led by Deatrich Wise, the camp serves youth athletes looking to improve technique, confidence, and competitive readiness while learning from real on-field experience.
The Problem (Before)
While Wise Big Man Camp had strong credibility and growing interest, it lacked a central brand asset that clearly communicated its mission, energy, and impact at scale. Promotion relied heavily on word of mouth and static content, making it difficult to quickly convey the camp’s value, reach new audiences, and drive consistent attendance year over year.
Our Strategy
We developed a high-impact brand video designed to capture the intensity, authenticity, and purpose behind Wise Big Man Camp. The strategy focused on showcasing real athletes, live coaching moments, and the camp environment to create emotional connection and credibility.
The video was structured to be versatile across platforms, supporting organic promotion, paid ads, and website placement while clearly answering who the camp is for and why it matters. This branded video production approach helped turn the camp’s story into a stronger marketing asset.
Our Objective and Execution Focus
Create a compelling brand video that increases awareness, drives registrations, and positions Wise Big Man Camp as a must-attend training experience for young linemen. We focused on:
- On-field action and live coaching moments
- Real athlete participation and reactions
- Clear emphasis on development, discipline, and opportunity
- Visual storytelling built for ads, social media, and landing pages
The Results
The brand video became a key driver in promoting the camp and supporting paid advertising efforts. Following the launch, Wise Big Man Camp experienced a significant increase in registrations, helping grow attendance from a typical 80–90 athletes to over 250 participants. The video played a central role in building trust, generating excitement, and contributing to a sold-out camp.
Who You're Meeting
Dave Albert, Founder & CEO
Each client at “It’s Good!” Marketing Solutions has CEO and founder David Albert’s cell phone number.
It’s part of David’s guarantee that “It’s Good!” Marketing Solutions will do everything possible to create a long-term relationship that benefits both the client and the company.
“For me, it’s customer service. Too many companies take people’s money, and the only way clients can reach them is via e-mail or a zoom screen,” David said. “They feel cheated. I always want my clients to know I’m a phone call away from solving their issue.”