IT'S GOOD MARKETING SOLUTIONS | YOUR ALL-IN-ONE PPC AGENCY
It's Good! Marketing Solutions Media Buying Services
Advertise Your Business
the Right Way.
What exactly are Meta Advertising and Media Buying services?
Our media buying services are designed to deliver impactful results. We strategically plan and purchase ad placements that maximize visibility, reach your target audience, and optimize your return on investment.
Whether you’re aiming to boost brand awareness or drive customer conversions, our Meta ads agency approach helps ensure your ad spend works harder for your business.
Timeline + Pricing
Our media buying and Meta advertising (PPC) projects vary based on campaign complexity, budget, and goals. Timelines are flexible and designed to allow for testing, optimization, and ongoing performance improvements.
Pricing for your ad strategy and campaign management will be discussed during our intro call, with a custom proposal built around your objectives, audience, and ad spend.
Location + Travel Details
Our PPC advertising services can be handled both virtually and in person. Strategy, setup, creative development, and optimization are typically managed through Zoom, calls, and regular updates.
If in-person collaboration is requested, we’re open to traveling anywhere in the U.S. Travel expenses are covered by the client and discussed prior to scheduling.
Timeline + Pricing
Our media buying and Meta advertising (PPC) projects vary based on campaign complexity, budget, and goals. Timelines are flexible and designed to allow for testing, optimization, and ongoing performance improvements.
Pricing for your ad strategy and campaign management will be discussed during our intro call, with a custom proposal built around your objectives, audience, and ad spend.
Location + Travel Details
Our PPC advertising services can be handled both virtually and in person. Strategy, setup, creative development, and optimization are typically managed through Zoom, calls, and regular updates.
If in-person collaboration is requested, we’re open to traveling anywhere in the U.S. Travel expenses are covered by the client and discussed prior to scheduling.
Why invest in paid ads?
Running ads isn’t about flipping a switch and hoping for instant results. It’s about strategy, testing, and ongoing optimization. The most successful campaigns take time to learn what resonates with your audience and adjust based on real performance data.
With our advertising services, you can expect increased visibility, higher-quality traffic, and measurable results like leads, sales, or booked appointments.
We focus on maximizing your return on investment through transparent reporting, clear KPIs, and campaigns designed to support long-term growth, not just short-term clicks.
Our digital advertising agency Process
What to Expect
When you choose our media buying and Meta advertising services, we keep the process strategic, transparent, and performance-focused.
From planning to launch to optimization, our digital advertising agency process guides you through every phase so your ad spend works smarter, not harder.
STEP 01
Strategy & Discovery
We start with a discovery call to understand your goals, target audience, budget, and success metrics. If you have existing ad accounts, we’ll audit them and identify opportunities for improvement.
STEP 02
Creative & Setup
Next, we develop your ad strategy and creative assets, including copy, visuals, targeting, and placements. You’ll review and approve everything before launch so expectations are aligned.
This helps us as your paid ad agency strategy feel clear, organized, and ready to test.
STEP 03
Launch, Optimize & Report
Once live, we monitor performance closely, test variations, and optimize in real time. You’ll receive clear reporting and insights so you always know how your campaigns are performing.
What you need to provide:
To keep things moving smoothly, there are just a few things we’ll need from you up front. We’ll guide you through exactly what’s needed during the kickoff, but if you want a sneak peek, keep reading!
Campaign Goals & Budget
Please be ready to share your marketing goals, target audience, and budget range. This helps us build a strategy that’s realistic, measurable, and aligned with your expectations from day one.
Ad Account Access & Brand Assets
We’ll need access to your existing ad accounts (like Meta Business Manager), or approval to help set one up. Any brand assets such as logos, visuals, or copy guidelines will also help keep campaigns consistent and on-brand.
FAQ
Do you handle the creative side, or just the ad placements?
We handle both. Our team designs ad creatives, writes copy, and manages placement strategies so every part of your campaign works together to deliver the strongest results.
What can I expect for ROI?
Return on investment varies by industry, budget, and goals, but our focus is always on performance. We set clear KPIs, track results closely, and continually optimize campaigns to maximize impact and efficiency.
Do you manage Facebook and Instagram ads?
Yes. Our Facebook advertising services and Instagram campaign support can help your business reach the right audience across Meta platforms with stronger creative, targeting, and optimization.
What makes your service different from others?
We don’t take a “set it and forget it” approach. Our campaigns are actively monitored and adjusted in real time using human insight, not automation alone. Transparency and measurable results are always our priority.
Are paid ads an instant solution?
Not exactly. Successful ad campaigns require testing, learning, and ongoing optimization. Setting expectations upfront helps ensure long-term success and stronger performance over time.
What results can I expect from this service?
Our clients typically see increased visibility, higher-quality traffic, and measurable conversions such as leads, sales, or booked appointments. While results vary, our strategies are built to support sustainable growth and maximize ROI.
Do you offer social media advertising?
Yes. Our social media advertising services are built to help businesses reach targeted audiences, promote offers, increase visibility, and generate measurable campaign results.
The next and last marketing
choice your small business will
ever have to make for media buying.
Industry: Pet Services / Professional Dog Training
Meta Ads Case Study
Client Overview
Ridgeside K9 Knoxville is a professional dog training company specializing in obedience training, behavior modification, and structured programs for dog owners in the Knoxville area. Their focus is on building clear communication between dogs and owners through proven, results-driven training methods.
It’sGood Marketing Solutions partnered with Ridgeside K9 Knoxville to plan, launch, and manage a full-funnel Meta ads campaign designed to increase local brand awareness, drive high-intent website traffic, and generate consistent engagement across their digital presence. Our role covered campaign strategy, creative direction, ad execution, ongoing optimization, and performance analysis.
The Challenge
Ridgeside K9 Knoxville operates in a competitive local market where attention is fragmented and trust is critical. While they had strong services and real results with clients, they needed a scalable way to reach new dog owners consistently and convert awareness into meaningful action.
The challenge was to stand out in crowded social feeds, educate potential customers quickly, and drive qualified traffic efficiently, all while maintaining a professional, trustworthy brand image.
The Strategy
We developed and executed a Meta ads strategy focused on precision targeting. Campaigns were structured to reach local dog owners most likely to engage, using compelling visuals and messaging that highlighted credibility and professional approach rather than gimmicks. We optimized placements across Meta platforms to maximize reach and engagement while closely monitoring cost efficiency.
The Results
The Meta ads campaign delivered strong, measurable results across all key performance indicators:
- Reached 1,000,000+ potential customers
- Generated a 250%+ increase in engagement across Ridgeside K9 Knoxville’s pages
- Drove 37,000+ website conversions
- Achieved 50% lower CPC and CPA compared to industry averages
The campaign significantly increased visibility, engagement, and traffic while maintaining cost efficiency, helping position Ridgeside K9 Knoxville as a top local authority in professional dog training.
Who You're Meeting
Dave Albert, Founder & CEO
Each client at “It’s Good!” Marketing Solutions has CEO and founder David Albert’s cell phone number.
It’s part of David’s guarantee that “It’s Good!” Marketing Solutions will do everything possible to create a long-term relationship that benefits both the client and the company.
“For me, it’s customer service. Too many companies take people’s money, and the only way clients can reach them is via e-mail or a zoom screen,” David said. “They feel cheated. I always want my clients to know I’m a phone call away from solving their issue.”